Affermative Artefacts – Assignment 3

by Charlotta Hellichius

To help us envision our products place in the world, Allan gave us the task of creating an ad for our product. We were to find an ad that we liked and copy its layout. Being a Mad Med fan, I felt compelled to choose one of the most influential ads in the 60s and 70s; the Volkswagen Lemon ad.


We also had a very helpful critique that forced me to reevaluate this project completely, and for next week I’m not sure that my product still will be a ladder..