Mark Making and Graphic Representation – Assignment Two

by Charlotta Hellichius

Frutiger-family

Last week we were to choose a favorite Graphic Design piece, and this week we’re all about the fonts. The typeface I’ve chosen is Frutiger.

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This is what I just learned off of Wikipedia.

Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It was commissioned in 1968 by the newly built Charles De Gaulle International Airport at Roissy, France, which needed a new directional sign system. Instead of using one of his previously designed typefaces like Univers, Frutiger chose to design a new one. The new typeface, originally called Roissy, was completed in 1975 and installed at the airport the same year.

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Adrian Frutiger (born May 24, 1928 in Unterseen, Canton of Bern, Switzerland) is a typeface designer who influenced the direction of digital typography in the second half of the 20th century and into the 21st. He is best known for creating the Univers and Frutiger typefaces.

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I inherently gravitate towards sans serif fonts and Frutiger is one of my favorite go-to fonts (ironically, this blog is my only flirtation with serif fonts). There’s something enticing with the squareness and exact feel of all of frutigers fonts, but i especially appreciate that the i’s of Frutiger having square dots and the that the descender on the upper case Q is cut horizontally, details that make the difference.

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